The Miami Beach Visitor and Convention Authority, in partnership with Forbes Travel Guide, is proud to provide this free resource, and available to all hospitality employees. These online webinars are offered for employees in both Frontline and Leadership roles, with training conducted by a Forbes Travel Guide Executive Trainer. Digital Badges are issued upon successful participation.
- Available to all Miami Beach Hospitality Employees and Miami Beach Residents
- Cost: Free
- Provided by The Miami Beach Visitor and Convention Authority (MBVCA), in partnership with the Greater Miami and the Beaches Hotel Association (GMBHA) and the City of Miami Beach.
- Online Webinar Classes to be held on the dates that appear below.
November 16, 2026 | 1:00 pm - 2:30 pm
Leaving a Lasting Impression: Creating a Culture of Memorable Service
Designed for Leaders – Supervisors, Managers, Directors, and Organizational Leaders
Every interaction leaves an impression, but the most memorable experiences often depend on how an interaction ends. When individuals feel seen, heard, valued, and genuinely appreciated, they are far more likely to remember the experience and the organization behind it.
In this engaging virtual session, hosted in partnership with the Miami Beach Visitor and Convention Authority, participants will explore how leaders can create a culture where meaningful interactions become a lasting part of the customer experience. These experiences build trust, deepen connections, and shape how people remember an organization long after the interaction ends.
Designed for supervisors, managers, directors, and organizational leaders, this session focuses on the leadership practices that transform service standards into daily habits. Participants will explore how leaders communicate, reinforce, coach, recognize, and model expectations to create consistency across teams and industries. Leaders play a critical role in shaping the experiences people remember long after the interaction has ended.
This session will offer practical insights to:
- Understand how lasting impressions influence trust, loyalty, satisfaction, and advocacy
- Recognize the role leaders play in shaping service behaviors and customer experiences
- Identify common barriers that prevent teams from consistently creating memorable interactions
- Use coaching, recognition, and storytelling to reinforce desired service behaviors
- Create practical strategies that help teams consistently make individuals feel seen, heard, valued, and appreciated
- Strengthen a culture where memorable experiences become a shared expectation rather than an occasional occurrence
November 16, 2026 | 3:00 pm – 4:00 pm
Leaving a Lasting Impression
Designed for Staff/Front-line Level Employees
Every interaction leaves an impression, but the most memorable experiences are often shaped by how an interaction ends. The final moments of an experience can influence what people remember, how they feel, and whether they choose to return.
In this engaging virtual session, hosted in partnership with the Miami Beach Visitor and Convention Authority, participants will explore how everyday interactions can create lasting impressions. Through simple yet powerful service behaviors, team members can help customers, guests, members, and visitors feel welcomed, recognized, appreciated, and genuinely cared for.
Designed for frontline employees and customer-facing professionals, this session focuses on practical techniques that can be applied across a variety of industries, including hospitality, transportation, retail, financial services, wellness, attractions, recreation, and more. Participants will discover how meaningful closing interactions can strengthen connections, build loyalty, and elevate the overall customer experience.
This session will offer practical insights to:
- Understand why lasting impressions matter and how they influence the customer experience
- Recognize the impact of making individuals feel welcomed, valued, and appreciated
- Use names confidently and appropriately to create more personal interactions
- Express genuine appreciation in ways that feel authentic and meaningful
- Personalize closing interactions to leave customers with a positive final impression
- Create memorable experiences that encourage trust, loyalty, and repeat business
*Note: In order to receive your digital badge, interested participants must register individually and include an email address. Registrations are subject to review and approval by Forbes Travel Guide staff.
Upcoming session date: February 22, 2027.
