Advertising & Marketing

The GMCVB’s Advertising Division consistently focuses on showcasing Greater Miami & Miami Beach’s uniqueness to those who are seeking an escape, with seemingly endless vacation activities or fulfilling their desires for an experience of a lifetime. Through targeted media and digital channels, the division offers a vast range of experiences that drive interest, demand and engagement with multifaceted personas. Key program performance indicators include messaging impact, attributable hotel and flight bookings, attributable site traffic, click-through rates, engagement rates, partner site traffic volume, overall site traffic and Miami Beach Convention Center (MBCC) leads.